MUSEUM OF ICE CREAM: HIATUS | EXPERIENCE & GAME DESIGN | NEW YORK | 2019

An experiential project called Hiatus by the team of museum of ice cream in new york, which promises visitors would traverse time’s waves, encountering a surreal mix of futuristic and nostalgic environments. With a focus on fostering human connection through innovative experiences and a deep understanding of analogue environmental puzzles, the team has developed immersive games From concept to execution.

Technical development and project management of game activations, including concept-to-schematic transition, game objective, rule development, and activation delivery. Research and development, prototyping, and data collection.

— SOUND ROOM

The central oversized music instrument in this immersive experience serves as the focal point, combining interactive gameplay with sensory-rich sound effects. It's designed to engage participants in a dynamic and captivating way, creating a multisensory experience that stimulates both auditory and tactile senses.

— TOUCH ROOM

The Touch Room offers players a tactile immersion experience with a pool of objects featuring visually indistinguishable textures. The gameplay involves aligning sculptures by inserting Figure 8 shapes into corresponding receptacles, providing both pure fun and a stimulating tactile challenge.

Hiatus Senses Room (13).jpg

— SMELL ROOM

In the Smell Room, players engage in a multi-sensory experience by matching scents to projected images in two central ball pits. An RFID reader confirms correct matches, triggering visual and auditory feedback. Successful matches result in pleasant affirmations and smoke rings, while incorrect matches prompt disapproval and unique effects.

— SIGHT ROOM

The Sight Room offers guests a collective journey to regain their sight through visually stimulating interactions along a guided path. As participants progress, the environment transitions from hazy to pitch black before gradually reintroducing light, sound, and pleasant aromas. Interactive elements include weight-responsive blockers and mechanical components like transforming walls and automated doors, enhancing the immersive experience.

Design Team:
Maria Moyano
Tenzin Mochoe Phuntsok