Roula is an experience designer whose work spans interactive installations, games, UX/UI design & web development.
She employs new technologies to challenge traditional narratives, merging the physical with the digital and design with science. Her approach delves into complex themes such as emotions, behaviors, and the cultural implications of emerging technologies.
Her work has been showcased at events including Tribeca Film Festival, SXSW, American Museum of National History, and Roma Europa Festival.
Her professional journey includes roles as a creative technologist, working as an experience & game design consultant for the Museum of Ice Cream, and collaborating with labs such as MIT Media Lab, Tribeca Interactive, Red Bull Austria, and Andy Cavatorta Studio.
Her expertise in crafting digital experiences has led to partnerships with international brands in the hospitality, lifestyle, fashion, and design sectors, as well as collaborations with branding design studios to deliver sustainable digital solutions.
She holds a Bachelor of Architecture from the American University of Beirut (2011) and a MFA in Design and Technology from Parsons The New School in New York (2015).
Currently based in Paris.